For Creating Effective Climate Communication Strategies
By understanding and responding to what really motivates people, we can strengthen their support and tip the balance on the solutions we need. The right framing and messaging can be a critical difference maker.
In 2023, Potential Energy, a global, nonprofit marketing firm creating public demand for climate solutions, carried out one of the broadest and most comprehensive global message testing studies conducted on climate change. Explore the data on a country level to see what message frames worked and zoom in by age, gender, political leaning, and more.
Creator: Potential Energy Coalition
Resource Released: 2023
